If you are a public relations professional you know that created a website for your business is easy. Drawing visitors to your site to generate PR leads is the difficult part.

Perhaps you are choosing the wrong keywords to focus on. "PR" and "public relations" are both searched for on the internet almost 30,000 per month. It would be great if your public relations company website ranked well for these keywords. But the bottom line is that there is just too much competing businesses vying to rank well on these searches that it’s virtually impossible for any one site to rank well.

What you need to do for your public relations company website to rank well and generate more PR sales leads is to choose more specific keywords. That is, keywords that, more specifically, describe the services that you offer.

I've created a short list of good PR keywords that get a good number of searches but, relatively, don't have as much competition for search engine positioning, making it easier to generate more PR leads. These are just examples but you should choose keywords that specifically describe what you specialize in.

Chicago public relations

Dallas business publicist

Business media marketing

Doing radio interviews

Press release writing

Free business publicity

Professional PR companies

Manipulating the media

Newspaper publicity campaign

Getting media attention

Notice how my first two sets of keywords included cities? This is good to do as you would capture PR sales leads from people doing local searches. Include the city that your firm is in, be it New York, Toronto, Miami, Boston, Philadelphia, Los Angeles, Seattle, Vancouver, Montreal, Phoenix, or whichever city your firm may be situated in.

Tino Buntic is the creator of http://www.trade-pals.com. TradePals provides qualified sales leads without cold calling or propecting to business professionals, entrepreneurs, and freelancers across The United States and Canada - for free!